From leveraging A.I.-driven tools to gourmet milkshake bars, this eat-ertainment franchise understands that innovation is the name of the game.

The entertainment and hospitality industries are marked by constant change, where only the agilest of brands, offering a blend of innovation and deep-rooted values, can stand out. Heading into the second half of 2023, the Myrtle Beach-based 810 Billiards & Bowling franchise is a testament to this adaptability and innovation, which is a big part of why the brand is currently riding an impressive wave of growth.

In the first six months alone, the brand ushered in two new 810 Billiards & Bowling locations in Greenville and Fort Smith. These openings were swiftly followed by the announcement of three additional signings in diverse locales across the country. Five letters of intent/leases were also signed, marking the brand’s imminent debut in Estero, FL; Florence, SC; Sacramento, CA; Vineland, NJ; and Houston, TX.

However, what truly marks 810 Billiards & Bowling’s journey in 2023 is not just the impressive numbers, but the people behind those numbers. Franchisees hail from diverse backgrounds but are united by a shared passion for providing unparalleled entertainment experiences.

Rylan Miller, a community-driven U.S. Navy Veteran, now stands at the helm of the Greenville outlet, for example. Simultaneously, the new Sacramento location is captained by Jaswinder Singh, a seasoned expert from the trucking and logistics sector. The 810 franchisee family is growing, each bringing unique strengths, experiences and a people-centric commitment to entertain the communities they serve.

As 810 Billiards & Bowling seeks to provide the best experiences to customers, leveraging cutting-edge technology has been a significant focus. This commitment led to a partnership with Locate AI, pioneers in providing advanced real estate solutions. Using their state-of-the-art machine learning and AI technologies, the 810 Billiards & Bowling team has elevated their site selection, market analysis and store opening processes. This partnership signifies a commitment to blending tradition with innovation, grounding the brand’s ethos in the modern age.

Innovation is, after all, at the heart of 810 Billiards & Bowling. The introduction of Mean Mugs Milkshake Bar at the brand’s Market Common location in Myrtle Beach, South Carolina, for example, is a perfect illustration of this commitment. The Mean Mugs Milkshake Bar features 12 unique and over-the-top milkshake combinations, crafted with more than 40 different ingredients, and served in a friendly and fun atmosphere. The new concept has already been met with immense enthusiasm from customers.

Now, 810’s roadmap for the future is ambitious and clear. The universal appeal of the brand’s offerings — transcending age, geography or cultural nuances — sets it apart for both franchisees and customers alike. Unlike niche brands with regional focuses, 810 speaks a universal language of fun, quality and community. This, paired with the vast opportunities still available for expansion, creates major potential for franchisees — corporate 810 Billiards & Bowling saw a 22% surge in revenues in the first quarter of 2023 compared to the same period in 2022.

Overall, the 810 Billiards & Bowling trajectory in 2023 and beyond is not just growth, but evolution. 810 is more than just bowling and billiards — it’s an evolving space for family fun, blending entertainment with gourmet experiences.

With this strategy in mind, the team continues to evolve the business model to cater to the dynamic tastes of patrons, embrace technology and most importantly, build a community of passionate franchisees. Looking to the rest of 2023, 810 Billiards & Bowling is excited to embark on the next phase of their journey, taking the brand to new horizons and continuing to redefine the entertainment landscape.

About 810 Billiards & Bowling

810 Billiards & Bowling, a seven-unit emerging franchise out of South Carolina, is a classic bowling alley with an upscale twist. In its expansive space, 810 offers its customers multiple bowling lanes, billiard tables, full-service bars, an arcade, classic board games, mini-golf and so much more! The menu boasts soul-satisfying foods serving lunch and dinner. For more information, please visit 810bowling.com/franchising.